Maze Runner Poster Analysis

Purpose: The purpose of this poster is to create chaotic scene and show the desperation of the subjects. With the image being candid it makes the story if the film more mysterious as it is caught mid action and the events have no explanation. It is also important for marketing by highlighting that the film is a moving image remake of the novel 'The Maze Runner'.

Colours: Colours vary from a stone grey, through to mossy green and dark tones, this makes the poster very foreboding and emphasises the struggle and seriousness of the plot.  If warmer colours were used the poster would have a different mode of address in regards to the mood that is created.  The bright white light behind the subjects represents an unknown danger, and gives a sense of omnipotence.

Key image: The key image would be the character running towards the camera, this has an impact as it is candid and they are playing their true characters, instead of posing as them like in other posters.  The fact that we do not know what they are running from and why gives the audience something to question which draws them in to watching the film.

Background: The maze in the top half of the page, their is a relationship between that and the characters which creates an uncommon image of the human race being subjective to a higher power, whereas we are usually at the top of the food chain.

Realism: All of the images are realistic, and so is the concept of the poster, however elements of science fiction can be found on the poster, such as the omnipotent light, and the vast amount of space that the maze uses, with no human life but those in the image.  The realises of the overall image adds more mystery and questions for the viewer.

Text colour: The key text is written in white, this gives it an upfront illusion so that it is easier to read and catches our attention.  The other film information is written in a green colour against a darker background, the colour scheme is subtle yet effective when laying out the key features of the poster.  The title of the film is written in the same stone grey colour to connect its relevance with the stone maze in the background.

Text font: The letters are very spaced out with the chosen font, this could be to reflect the characteristics of the maze, not only thus but the font that has been used has precise edges and curves and is a sand serif font, this is also used to replicate the characteristics of the maze, therfore creates the identity of the film.

Layout: The only text on the poster is found at the bottom as it has the highest contrast with the dark background, it also means that there were no layers of text over the image as the image is key to the films identity.  The title is written first and is followed by the best-selling novel sentence, this partners the two pieces of text so that the audience will be able to make the connection between book and film.

Target audience: The target audience for this film would be towards the younger adults and teens as the characters on the poster are of that age, not only this but the film would appeal to those who have read the book series of the maze runner.