Minority Report Poster Analysis

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Purpose: The purpose of poster 1 is to layout different events that happen in the film so that the audience will attempt to piece them together, however poster 2 only shows Cruise' face and eye, this reveals less about the film and conveys more of a mysterious story behind the character.  Both posters also have a secondary purpose to advertise the main actor and boast about the famous Steven Spielberg's influence on the film.

Colours: Poster 1 mainly uses a pallet of blues from dark blue to electric blue, this is the conventional colour of a sci-fi film. Poster 2 used very dark foreboding colours and a small pallet of browns for the eye area of the poster.

Key image: On poster 1 there are various images key to the story, most of which look as though they are thoughts in Cruisw's head, the other is a semi-transparent image of an officer's badge. Poster 2's key image is the highlighted brown eye, when you look closely the triangular shaped 'system' is shown as a reflection in the eye, this is only a small piece of information given to the audience in this poster, the eye reflects the idea of 'seeing is believing' as well as eyes being a 'passage to the soul', not only this but eyes are used as identification.

Background: Poster 1's background is made up of the semi-transparent officer's badge and a stone wall behind, both of which are slightly blue.  The connotations of these are that Cruise's character has a relation with the police force, the stone wall could represent captivity and the unknown.  The background on poster 2 is very minimalistic, this is because the main purpose of the poster is to look into the eye and look at the overall face, Cruise' character has a bandage round his eye, this represents hiding and secrets.

Realism: Poster 1 uses realistic images in a collection, these images overlap Cruise' face, this is done via computer editing, the images are photographed from real events in the film, however the events are futuristic and are unrealistic in present time.  Poster 2 is the most realistic as the image is not science fictional, the only edited part is the eye and the pattern that blends in with the bandage.

Text: On both posters the text is white, this is to contrast with the darker background.  The font used adds serifs to the ends of the letters, this gives the text a pristine look on the chaotic and mysterious posters.

Tagline: The tagine 'everybody runs' has a chilling reaction on the reader, and raises questions about what people are running from, or to.

Layout: The first poster is more chaotic with overlapping images, whereas the second is simplistic yet effective.  Both posters have similar layouts with Tom Cruise' name at the top, the main image in the center, Spielberg's name written above the title with more information about the making of the film written in the bottom section of the poster.  This layout makes it easier for the views to read the information whilst still reacting to the images.

Target audience: The target audience is mainly aimed towards adults as there is a seriousness about the poster, and the Tom Cruise acts in more adult films.  However as the genre of the film incorporates mystery, sci-fi and thriller, younger and older generations that enjoy the genres will enjoy the film to.